In that spirit, let's enjoy some incredible EROTIC jewelry designs sold in men's magazine advertisements during the mid-1970s, shall we?
The "Male Chauvinist Pin" is kind of a nice shorthand. The same way I'd be able to identify fellow Phi Beta Kappa members by the pin on their lapels, I'd have a nice fore-warning that the man wearing this pin is to be avoided at all costs. I like it when people give me a heads-up that way! That having been said, *I* should probably wear one of these in order to warn others of my own sass-mouth tendencies.
These rings raise more questions than they offer answers. Firstly, they challenge the very definition of "erotic," at least as I understand that word, and secondly they make one wonder what "leasure" indicates. Still, I'm not going to lie and tell you I *wouldn't* wear the "Screw You" ring.
I like the 1970s because it was a time in which one could assume that the same person who would wear this gold-tone "Time to Fuck" watch would also know what a sybarite was. And yes, friends, this IS another fine Leasure Time product. I wonder how many people matched Leasure Time jewelry with their Lew Magram Soho Bodysuits...
10 comments:
This sort of shit is exactly why I love the 70's. Did you find these in an issue of High Times or something because the products are clearly informed by cocaine use.
I'm not sure why a pot leaf is erotic? Anywho...
I do love these ads. I have two of the Diane Hansen Men's Mags Histories, and one is full of that kind of thing. The "Time to Fuck" watch even made the back cover, IIRC.
And yeah, where are the tiny spoons?
Maybe "Leasure" is an elision/neologism for "I'm the LEAST SURE about my sexuality/attractiveness of anyone in this room"? Or maybe it indicates the company offers affordable financing plans for its leisure products?
My comment verification: "foomper."
It's so much fun to say, I don't even want to define it. :)
time to foomp!...
That "Screw You" ring is a fine piece of jewelry. And quite erotic, might I add.
--J/Metro
$5 for a piece of Sterling silver? $49.95 for a gold watch? I'd buy it just so I could melt it down and use it as currency in case the dollar goes down the toilet. Yes, you know I watch too much tv since I have memorized those "Buy Gold!" commercials that are constantly running these days, featuring G. Gordon Liddy and that bald dude from LA Law (I guess they figure if the spokesman shaves his head, he must know what he's talking about).
I'm also old enough to remember these ads, but this might be the first time I ever bothered to read them since the magazines they were featured in tended to hold...um...other interests for me (yeah, that's it).
Yes, the '70s was also the era when the vice president of the United States could go out to the theater to see Deep Throat, and everyone shared a knowing laugh. Sigh.
Cinema Suicide, these come from "Oui" (the pin) and "Hustler" (the LEASURE TIME products). In fact, LEASURE TIME seemed to be one of the ONLY advertisers in "Hustler" (fancy that!). In my back issues of "Heavy Metal," it's all about hydroponics and rolling paper. For tobacco use, of course ;)
Darius, I've ogled those books numerous times and yet they've never made it home with me. I'm envious of your library!
Vicar, I think you are on to something there, mister...!
Prof G, I picture that being written in a psychedelic decorative font. Perhaps illustrated with a day-glo mushroom...
Jonny Metro, I need to find that ring in a size that would fit my... erm... Center Finger. For maximum subtlety and EROTICISM.
Fred: "If there's a name that's synonymous with trust, it's that of G. Gordon Liddy--so send me and Mr. Goldfinger your unused jewelry..." G. Gordon Liddy is the new Oddjob.
B-Sol, true true. But I kinda admire that sort of honesty, in its own way. People do the same things now, only they lie about it.
Very true, and I agree. There's something about that seedy, grainy era that I miss. Especially every time I go down 42nd Street and 8th' Avenue in Manhattan and see how its turned into Disney World North.
Those are just really bad and tasteless pieces. I always say, if you want to make a statement, not something to the effect of what these pieces want to say.
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